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A strategic platform is the blue‐print for managing an established business or new product introduction. This article indicates the kinds of problems companies experience if they do without such a blueprint. A demonstrably successful procedure for defining a strategic platform is described…

Getting product strategies to work out as planned is a tough job. One of the most frequently overlooked factors needed for effective product strategy implementation is channel member support at the wholesale and/or retail levels. Without strong support and follow‐through by these channel members, product strategies are much less likely to be successfully implemented. This article discusses five product strategies commonly used by consumer goods manufacturers, and discusses the channel management implications associated with each. By being alert to these product management/channel management interfaces, many of the problems of poor channel member support and follow‐through can be avoided.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Psychology, the scientific study of the mind and of behavior, has experienced a rapid professional growth during the past 30 years. The number of research articles published each year continues to multiply, attendance at professional meetings and conferences increases at an almost exponential rate, and students continue to enroll in psychology courses in large numbers.

Chemical Abstracts Service has recently introduced a new data base, CA SEARCH, which is supposed to replace CA CONDENSATES and CASIA, and which is, in effect, a combination of the two. Two major U.S. search services, Lockheed Retrieval Service (LRS) and System Development Corporation (SDC), offer access to CA SEARCH. Bibliographic Retrieval Service (BRS) will also soon load CA SEARCH, but is presently offering CA CONDENSATES.